Lindt & Sprüngli has enlisted celebrity chef and Top Chef Masters
host Curtis Stone to kick off its "Taste the Difference" campaign. Stone is known for his love of chocolate. Stone is featured in a series of educational vignettes to teach consumers about Lindt chocolates, including its new Lindor Sea Salt Truffle. Lindt is also offering a $2 coupon through its Facebook page
Stone says in a statement, "As a chef and chocolate lover, I know that extra touches, like high quality ingredients, can have a huge impact on the tasting experience. I' thrilled to partner with a company like Lindt that truly understands the importance of these subtleties and to educate people on how to experience expertly crafted products."
Take a look: