CoverGirl Announces Partnership With Lionsgate's The Hunger Games: Catching Fire
CoverGirl has announced a partnership with Lionsgate's The Hunger Games: Catching Fire. The partnership will include a campaign and new products - a Capitol Collection - inspired by the film.
Esi Eggleston Bracey, VP and General Manager, Global P&G Cosmetics, said in a statement, "With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics' relationship to film with a fantasy-meets-reality beauty experience. The film inspired CoverGirl campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion. All of us at CoverGirl were captivated by Suzanne Collins' novels and the first film, so we're thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of The Hunger Games: Catching Fire."
Posted on May 17, 2013