Shopping Blog


CoverGirl Announces Partnership With Lionsgate's The Hunger Games: Catching Fire

CoverGirl Hunger Games Catching Fire Poster


CoverGirl has announced a partnership with Lionsgate's The Hunger Games: Catching Fire. The partnership will include a campaign and new products - a Capitol Collection - inspired by the film.

Esi Eggleston Bracey, VP and General Manager, Global P&G Cosmetics, said in a statement, "With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics' relationship to film with a fantasy-meets-reality beauty experience. The film inspired CoverGirl campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion. All of us at CoverGirl were captivated by Suzanne Collins' novels and the first film, so we're thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of The Hunger Games: Catching Fire."

Photo: Lionsgate


Posted on May 17, 2013

More posts on this topic: covergirl













ShoppingBlog.com
Homepage
Latest Headlines


Categories
Auto
Baby
Beauty
Celebrity
Fashion
Food
Games
Health
Holiday
Jewelry
Movies
Music
Oscars
Pets
Retail Industry
Tech
Toys
Travel
TV
Valentine's Day
Weight Loss






Index
Advertising
Contact Us
Homepage







www.shoppingblog.com

Copyright © 2002-2014 by Writers Write, Inc. All Rights Reserved.