Cole Haan Announces Partnership With Dree Hemingway
Cole Haan has announced a multi-year partnership with actress and model Dree Hemingway. Dree will be the global ambassador for Cole Haan and the face of the Cole Haan Fall 2014 ad campaign. Dree and Cole Haan will also collaborate on a footwear and handbag collection.
Dree said in the announcement, "Cole Haan is an iconic American brand with a rich heritage of classic pieces for everyday. I'm excited to bring my personal aesthetic, mind and ideas to this partnership and to be actively involved in the creative process. I really look forward to working with Walker and to bring my quirky personal style to this project while discovering new ideas together."
Cole Haan says Dree will help support its aggressive international expansion plan. The company is growing its presence in Hong Kong, Japan and the Middle East. This fall the brand plans to expand into China, South Korea and Mexico.
Update: We have added Dree's first campaign for Cole Haan which was shot in Colorado. The campaign was photographed by Glen Luchford.
Posted on March 18, 2014