Chef Marcel Vigneron Helms Pico de Gap Taco Truck in Los Angeles
The Gap is making use of the popular food truck trend to promote its 1969 denim jeans line. The Pico de Gap trucks are making stops in Los Angeles, San Francisco, Chicago and New York City. You can keep up with the truck's stops by following the Twitter accounts: @PicodeGapLA, @PicodeGapSF, @PicodeGapChi and @PicodeGapNY.
Here is a video about the first few days of the Gap truck in Los Angeles, where chef Marcel Vigneron is serving tacos. Sarah Silverman stopped by to get one. Take a look: