FAO Schwarz Acquired By Toys R Us

Posted on May 28, 2009

Toys 'R' Us has acquired its rival toy retailer. Terms of the deal were not disclosed.

Bloomberg reports that Toys R' Us plans to continue operating FAO Schwarz's two big retail stores in New York and Las Vegas under the same name. The FAO Schwarz website and catalog businesses will also retail the same name.

Chris Byrne, a toy analyst at TimetoPlayMag.com, told Bloomberg that financially it's a brilliant move to combine the two toy companies.

"Financially, I think it's brilliant," Chris Byrne, a New York-based toy-industry analyst and director of content at TimetoPlayMag.com, said today in a telephone interview. "You get all of the cachet and the look of a specialty store and a destination with the operational efficiencies of a giant like Toys "R" Us."
A Bizjournals.com article says the deal means there will be no more FAO Schwarz stores inside Macy's locations.

More News from Shoppers Shop

  • Kristen Wiig Returns as Target Lady to Promote Target Circle Week
  • Justice Launches Minecraft Collection for Girls at Walmart
  • Brad Pitt and Penelope Cruz Star in Chanel Handbag Campaign
  • 7-Eleven Announces Hot Dog Sparkling Water
  • Clinique Launches Amazon Premium Beauty Store