Mountain Dew Teams With World of Warcraft

Posted on March 21, 2009

World of Warcraft announced recently that is has partnered with Mountain Dew for World of Warcraft flavors of its Game Fuel soft drink. The flavors include Alliance Blue (wild fruit flavor) and Horde Red (citrus cherry flavor).

In the near future, you'll be able to see World of Warcraft characters in a new place -- the beverage aisle. This summer, Mountain Dew will launch Game Fuel in two World of Warcraft-inspired flavors -- Alliance Blue (wild fruit flavor) and Horde Red (citrus cherry flavor) -- available for a limited time only. We'll be announcing further details in the coming months, so stay tuned.
Wow Insider has more details the new Game Fuel flavors. Mountain Dew is hoping the specialty beverages will get them same brand loyalty from World of Warcraft gamers, which number in the millions. The number of Warcraft subscribers breeched the 11 million mark last December. Energy Fiend says Mountain Dew's Game Fuel has more caffeine than regular Mountain Dew.


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