Carrie Underwood has been named global brand ambassador for Almay, a Revlon beauty brand. Carrie will be the face and voice of Almay in global television, print, digital, social and in-store campaign.
Carrie said in the announcement, "Honestly, I could never be associated with a Company I didn't believe in. I love Almay's positive approach to beauty because it's so important to celebrate our natural beauty and enhance what makes us unique. I'm also really impressed by their products, which I use in my daily life and when I'm working. There's really something for everyone and every occasion – whether you want to get that perfect 'no-makeup makeup look' or create a fun, amped up 'date-night' smoky eye."
Carrie also tweeted
a photo from the campaign and said, "Very excited to join #Almay as a Global Brand Ambassador!"