Burt's Bees has announced that singer/songwriter Carly Rae Jepsen will be the first spokeswoman for its Gud personal care brand. Carly will star in a marketing campaign that launches this spring. The multimedia campaign will include a social component that targets Carly's community of "Jespies."
Carly said in a statement, "Being eco-conscious is so important. I love that gud has figured out a way to reach young women with natural products that are also fun and smell amazing! I also really connect with the positive spirit of the brand- it's how I live my life every day."
Carly is also the current face