Build-A-Bear Workshop has announced plans to open a shop inside the FAO Schwarz Fifth Avenue flagship store. The shop withing a shop will open in November. It will feature a touchscreen storefront display and interactive stations where guests can personalize their plush toys with traits, names and sensory effects.
Sharon Price John, CEO and Chief President Bear at Build-A-Bear, says in a statement, "We are excited to bring two iconic brands together in one location joining the magic of Build-A-Bear Workshop with the legendary FAO Schwarz, just in time for the holiday season. FAO Schwarz has been a great partner, and this new store extends the reach of our interactive experience in one of the largest markets in the world."