Boy on Digital Billboard Interacts With Planes as They Fly Overhead

A boy in this British Airways digital billboard interacts with planes as they fly overhead. British Airways says the children in the ads really do interact only when it is a British Airways plane. The company says it "took quite a bit of digital wizardry." Fast Company reports that the billboard is programmed to know exactly when a British Airways plane is flying overhead. When a BA plane is flying above the little boy stands up and points at it. Take a look:

Posted on March 22, 2014

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