Brand Weekreports that Faith Hill is going to be running a series of webisodes to promote her eponymous new fragrance. The webisodes called "The Beauty of Being a Woman" will include Faith Hill answering questions from fans.
Fragrance company Coty Inc. and independent marketing agency Iris, will also promote the fragrance through online discussions and polls about womanhood, open to users registered on the fragrance's promotional Web site. Registered users will access videos of Faith discussing the fragrance before the show begins.
This interactive strategy will allow consumers to feel a "deep connection to the brand, without even smelling it," Ashleigh Young, member of the Iris board of directors, said in a statement. The target customers are 25- to 55-year-old women preparing for the holiday season.
The webisodes will be available at faithhillfragrances.com. Here's a sneak peek of her fragrance campaign.
