GM Ending Saturn Brand After Penske Deal Collapses
GM is ending the Saturn brand. Penske had agreed to buy the Saturn brand but it has since fallen apart, reports CNN. CNN says Penske was concerned about future vehicle supply after GM stopped manufacturing Saturns.
The announcement comes nearly four months after Penske agreed to buy the rights to the 19-year old brand from GM when the automaker was in bankruptcy.
As part of the deal, GM would have continued making Saturn's three highest-selling models: the Aura sedan, as well as the Vue and Outlook cross-over SUVs, for the rest of this year and next. Penske, which is an auto distributor and not a manufacturer, would have sold the cars on behalf of GM. Penske said it would find another third-party manufacturer to make new Saturns in 2011.
But negotiations with another, unnamed manufacturer fell through after an agreement was rejected by that manufacturer's board, according to Penske.
The Detroit Newsreports that the collapsed deal 340 dealers that would have been rescued by the Penske deal.
GM is ending the Saturn brand. Penske had 
