Americans Select Wal-Mart as Best Corporate Symbol of America
A poll conducted by Vanity Fair and 60 Minutes found that respondents overwhelmingly chose Wal-Mart as the best corporate symbol of America. The New York Timesreports that Wal-Mart was chosen by 48% of respondents. Google was the first runner-up but was far behind with just 15% of the vote.
The first survey, unveiled on "60 Minutes" and CBSNews.com on Sunday, reports that respondents overwhelmingly selected Wal-Mart as the best corporate symbol of America today. Wal-Mart was selected by 48 percent of respondents, while the first runner-up, Google, was selected by only 15 percent. The other options were Microsoft, the N.F.L. and Goldman Sachs.
"I wouldn't have guessed that Wal-Mart would have run away with that," said Jeffrey Fager, the executive producer of "60 Minutes."
Those are the types of findings that the two like-minded institutions hope to highlight, said Mr. Fager and Graydon Carter, the editor of Vanity Fair, in a telephone interview last week.
"We both wanted to do something that was outside the broad brushstrokes of national politics and got to different opinions and beliefs of Americans that don't show up in most polls," Mr. Carter said.
The poll was apparently multiple choice. The other three options were Microsoft, the N.F.L. and Goldman Sachs. People might have picked options like Apple, IBM, McDonald's or one of the major banks if they had been included.
A poll conducted by Vanity Fair and 60 Minutes found that respondents overwhelmingly chose Wal-Mart as the best corporate symbol of America. The New York Times 
