The outspoken Keira Knightley is the new face of Coco Mademoiselle perfume by Chanel. Chanel went all out for this campaign, shooting a mini-movie called "Coco Mademoiselle" which stars Keira as a modern version of Coco Chanel herself. She is supposed to be mysterious, independent and strong.
"Coco Chanel's strong personality, her bold temperament and her charisma were impressive," states Knightley. "There was no one like her in the world...her impact went beyond fashion and transformed society by liberating women in both a real and figurative sense."
In this cinematic dialogue, the essence of Coco Chanel lives on. Shot in five days in Paris, the film is a collaboration between Knightley and director Joe Wright. The production was overseen by Jacques Helleu, Chanel Artist Director, who has guarded and nurtured the image of Chanel for 40 years. The film's soundtrack, "L-O-V-E" is performed by the soulful voice of Grammy award winner, Joss Stone. The score was originally composed by Bert Kaempfert and Milt Gabler in 1964 for Nat King Cole.
Coco Mademoiselle is a fresh oriental scent created by Chanel master perfumer Jacques Polge in 2001. The fragrance represents the ever-evolving spirit of Coco Chanel in this feminine, sexy, young and exciting fragrance. A national cable television flight of 30 and 60 second spots will debut September 24th through October 7th.
Keira said in an interview that she already likes the perfume and wore it herself, so luckily she didn't have to lie in the ads. You mean to tell us that actresses regularly promote products that the don't really like? What shocking news for a Friday.
