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One Million Downloads For Barnes & Noble iPhone App

Barnes iPhone AppBarnes & Noble announced that downloads for both its B&N Bookstore app and the B&N eReader app for the iPhone and iPod touch have hit the one million mark. The apps let Barnes & Noble customers browse betsellers lists, new releases, watch video interview with authors and find out about author appearances in local B&N bookstores. Customers can also use the iPhone app to snap a quick picture of a book's cover and retrieve information about the book or reserve a copy of the book. You can find out more information about the apps here.

William J. Lynch, president of Barnes & Noble.com, said, "The access and convenience we're providing through these apps, combined with our complimentary Wi-Fi, have enhanced our rich in-store experience, extended that experience for on-the-go mobile consumers, and helped us deliver on our promise to give readers access to the books they love - on any platform, in any place and at any time."

Posted on September 21, 2009





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