You know we love us some Martha Stewart around here. Now we have yet another joyous Martha Milestone to celebrate: she's joined up with the Gallo Brothers to create her own wine.
Martha Stewart is working with Ernest and Julio Gallo Winery to develop a brand of wines under the label "Martha Stewart Vintage." the wines will be offered in January, 2008 in six cities The wines will sell for around $15 a bottle.
The initial launch of 15,000 cases will include three wines: 2006 Sonoma County Chardonnay, 2005 Sonoma County Cabernet Sauvingon and 2006 Sonoma County Merlot. The wines will be offered in Atlanta, Boston, Charlotte, N.C., Denver, Phoenix, and Portland, Oregon.
"Wine is an important part of entertaining and cooking," said Elizabeth Estroff, spokeswoman for Martha Stewart Living. "We have a lot of credibility and a strong brand equity in these categories." She noted that wine was just natural to explore.
We'll certainly give it a try. It's always nice to find a good, yet inexpensive bottle wine.
