Ford Claims Strong Sales For Cars With Bright Colors
Ford says there is high demand for bright vehicle colors such as the 2010 Mustang in "Grabber Blue" and the F-150 SVT Raptor in "Molten Orange." Ford says the strong sales buck the traditional wisdom that conservative colors dominate in a recession. When the 2011 Ford Fiesta goes on sale next summer, consumers will have bright colors to choose from: "Bright Magenta" and "Lime Squeeze." The five-door European Ford Fiesta in "Hot Magenta" is pictured above.
"Brilliant colors are transforming the norms in how we think about all sorts of products, allowing people to express individuality more and more through the electronics they use and the cars they drive," said Susan Swek, Ford group chief designer, Color and Materials Design. "Color is a simple way to allow people to add a personal touch to their everyday lives -- something that speaks to them and expresses a little of their personality."
Ford says 39% of customers purchasing the new Ford F-150 SVT Raptor are choosing "Molten Orange." The new "Grabber Blue" color of the Ford Mustang is accounting for about 10% of total 2010 Mustang sales . Bright colors are also big sellers overseas. In Asia, Fiesta buyers' third most favorite color (15 percent of sales) is an eye-popping blue called "Vision," followed by the lime green "Squeeze" (11 percent) with the top selling color being "Moondust Silver." In China, nearly 28% of Fiestas purchased are "Passion Orange."
