Daffy's Fashion's Night Out Display of Models Changing Attracted Crowds
Daffy's, a discount clothing chain, featured live models disrobing in windows for its Fashion's Night Out windows display. Live models stood in the store's street-level windows and put on and removed clothing. Daffy's says the New York Police Department did not find the spectacle as interesting as did the estimated crowd of 1,500.
Throughout the evening, passers-by were encouraged to text in their requests for which outfit a specific model should wear. Ever few minutes, the live models would disrobe before the crowd and put on another outfit from the Daffy's fall collection. In total, more than 1,500 text messages were received between 6:00 p.m. and 9:30 p.m.
The crowd eventually spilled out into the street at 34th and Broadway, creating traffic problems. Daffy's says police officers instructed representatives from Daffy's to discontinue the show twice during the evening. The event finally came to an end when officers ordered Daffy's to turn off all music that was transmitted from the store's windows.
"Despite being reprimanded by New York's Finest, it was a great night to celebrate the industry's creative attempt to draw attention to the power and importance of fashion for New York retailers," said Daffy's Bracker. "And though the objective was to get people in front of our stores, we did achieve a nice increase in sales Friday night. Apparently, people were able to pull themselves away from the store windows to do some shopping."
Here is a short video of the active window display. Take a look:
