Coty Inc. CEO Bernd Beetz announced plans today to develop and market a Beyonce fragrance. The yet-to-be-named fragrance will launch in early 2010 in North and South America with subsequent plans to debut in Europe and other markets throughout the world later that year.
"For me, fragrance reflects a woman's attitude and unique sense of style," said Beyonce. "While I love various perfumes, I haven't found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that's reflective of my inner power. It's a true privilege to be working with Coty and I can't wait to share this personal side of me with fans all across the world."
Coty says Beyonce's fragrance will embody the soul of Beyonce's persona: "a glamorous and highly talented woman full of determination and drive to succeed."
