Home Depot and Martha Stewart to Develop Home Improvement Products
Home Depot and Martha Stewart Living Omnimedia, Inc. (MSLO) have announced an agreement that will develop an exclusive Martha Stewart Living brand of home improvement products. The products will cover categories including outdoor living, home organization and home decor. Martha Stewart and her team of designers are working side by side with The Home Depot merchant and design teams on the brand.
"We are thrilled to have the opportunity to partner with The Home Depot, the largest home improvement retailer in the world," said Martha Stewart, MSLO Founder. "Martha Stewart products have always been stylish and distinctive, with a consistently high level of quality. Partnering with The Home Depot allows us to offer a wider audience the product and 'how-to' information they need to complete all of their home improvement projects."
Products in the Outdoor Living category will begin to launch in January 2010 in the U.S. and February 2010 in Canada. Products in the Home Organization categories will launch in February 2010. The Outdoor Living line will consist of many different styles of patio dining and conversation sets ranging in price from $399 to $1,999, while the Home Organization category will feature a new closet organization system and a nine-cube organizational unit.
