Stella McCartney is launching her own childrenswear line. Stella has created collections for GapKids and babyGap, but this new line will be a capsule collection under her own label. The new line will launch on November 3rd. It will be available at stellamccartneykids.com at at Stella McCartney stores.
Stella says, "I feel like all the timeless children's wear is reserved for the expensive brands and that did not sit well with me, kids and parents, aunts, uncles, friends, should all be able to have access to Stella McCartney Kids clothes. We have tried to make that possible in this first collection, and hope it is enjoyed!"
The collection will include styles for both boys and girls in ages ranging from 0 to 12 years. Some of the items include the Ingrid floral print dress for girls, the Aldo quilted field jacket for boys, the Sam wool and cashmere blend pea coat and Tammy natural rubber rain boots. Price point ranges from 19 euros for a baby's t-shirt to 150 euros for a coat.
Stella McCartney Kids will be available 4 seasons a year; Holiday in November, Spring-Summer in February, High Summer in May and Autumn/Winter in August. For the second season, the collection will be developed into a full range and will also expand in wholesale retail distribution in 2011.
Stella McCartney is launching her own childrenswear line. Stella has created 
