PC Worldreports that a company known as the "Chinese eBay" has a goal of reaching 1 billion global users on its Taobao.com website. They are far away from that target now. The site gets about 25 million shoppers daily.
Alibaba Group, Taobao's parent company, wants 1 billion global users shopping on the site in 10 years, group CEO Jack Ma earlier told reporters. The target, more than one-seventh of the world's population, compares with Taobao's current average of up to 25 million shoppers each day, said Ma.
"We have a long way to go," he said.
Alibaba Group, which also operates an online payment platform and Alibaba.com, a top site for businesses to trade wares, has increasingly shown global ambitions. The group recently launched a major U.S. advertising campaign for Alibaba.com, and Ma early this year led a team of executives to discuss potential partnerships with U.S. companies including Google, Amazon.com and eBay.
PC World says Taobao has no transaction or item posting fees and makes money primarily from advertising. They really need to offer an English version of the website if they really want to expand.
PC World 
