Whole Foods Color Codes Fish in Sustainability Effort
Whole Foods has launched a color-coded sustainability-rating program for seafood in its stores. Through partnerships with Blue Ocean Institute and Monterey Bay Aquarium, Whole Foods came up with the following sustainability rating system and ratings. Seafood is given one of three color ratings.
Green or "best choice" ratings indicate that a species is relatively abundant and caught in environmentally-friendly ways;
Yellow or "good alternative" means some concerns exist with the species' status or catch methods;
Red or "avoid" means that for now, the species is suffering from overfishing, or that current fishing methods harm other marine life or habitats.
West Food says it is commited to phasing out all red-rated species by Earth Day 2013. Take a look:
