Bumble and Bumble to Open Styling Bar at Bloomingdale's
WWD reports that Bumble and Bumble is going to open a cool new concept mini-salon called Bb. StylingBar at the Manhattan Bloomingdale's on 59th Street. The mini-salon is all part of the big Bloomingdale's multi-million dollar makeover.
The salon will open on October 15 and will offer walk in blowout and styling services, but no color or hairwashing. It will be high tech, and customers can select a current, trendy hairstyle from a touchscreen menu. In this futuristic mini-salon, all that's missing is a robot to do the styling. For now, that will still be done by actual human stylists.
As part of that discovery process, customers will be able to choose from one of roughly five suggested styles based on different textures. Interactive images and explanations of the different 'dos -- boasting names like the Downtown Updo and Something Nice -- will be featured on a large touch-screen menu at the front of the styling bar. All looks will cost $35 and are expected to take 20 minutes to create.
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The installation will feature three styling stations and three touch-screen menus: one screen for the service menu, another to provide brand and product information and a third to serve as a salon locator. A screen video will play time-lapse films that show the hairdressing process at all stages.
We think it's a great idea and can't wait to see it. It will be great for an emergency fix on those bad hair days.
