Forbes reports that Best Buy is taking aim at Amazon.com and Ebay by creating a new third-party marketplace. The marketplace allows third parties to sell their wares under the Best Buy name and Best Buy takes a cut of the proceeds. Sellers on the site include
ANT Online, BeachAudio.com, Buy.com, Mambate, SF Planet and Wayfair.
The marketplace allows Best Buy to sell a wider array of products than it does on its own website. Third party marketplaces are all the rage now. Forbes says Wal-Mart and Sears have already launched similar platforms. Best Buy's marketplace is linked right off its homepage,
BestBuy.com.
