Narciso Rodriguez May Launch Small Collection on eBay
The New York Post is reporting that designer Narciso Rodriguez is close to partnering with eBay for a small eight piece clothing collection. Prices for the pieces in the collection will range from $75 to $350.
"I've never sold anything at these kinds of prices," Rodriguez told The Post, noting that the eight pieces in the eBay collection will be offered from $75 to $350 each. "This gets my work to a wider audience."
Rodriguez and eBay declined to discuss terms of their pact. But eBay spokesman Alan Marks portrayed the auction site as an outlet for designers looking to increase their distribution and appeal on more favorable financial terms.
This is a very interesting idea and it will certainly attract people to eBay to see what Rodriquez has to offer. Rodriquez says the eBay deal is a different strategy than partnering with a retailer for a diffusion line. He says launching a lower-priced line can mean hundreds of different pieces and monthly deliveries.
Rodriguez said the small collection for eBay -- which may be repeated in seasons to come -- is a way of skirting the demands of creating a permanent, lower-priced line, which typically means "hundreds of pieces and deliveries every month."
Like other sellers, Rodriguez will pay 35 cents to list an item for 30 days under eBay's "Buy it Now" option, and will pay another fee once the item is sold. Marks said the terms are such that Rodriguez can boast of "double-digit" profit margins.
The New York Post article says the "Narciso Rodriguez for eBay" collection will launch next Spring.
