Baby Genius, which began as an edutainment brand of CDs and DVDs for infants and toddlers, is exapnding into shoes. Pacific Entertainment Corporation has signed a new licensing agreement with United Legwear for the manufacture and distribution of infant and toddler soft-soled shoes featuring Baby Genius characters.
This agreement follows on the heels of a deal announced in April 2010 granting United Legwear a license to manufacture and distribute Baby Genius-themed infant and toddler products. United Legwear plans to introduce the first products in Spring 2011.