Toys 'R' Us continues to make acquisitions. The latest purchase by the toy retailer is KBToys.com. KB Toys filed bankruptcy last December and Toys 'R' Us won the KBToys.com domain and related assets in an auction, according to an Internet Retailerstory. Toys 'R' Us issued a statement indicating the purchase was part of its aggressive strategy to acquire more baby and toy marketshare.
"This acquisition is another example of how we are playing to win by aggressively pursuing opportunities to advance our specialist position in the toy and baby products industries," says Toys 'R' Us. "The family of brands is well-positioned to be a strong competitor and capture more toy-buying dollars in the months and years ahead."
Recessions can create opportunities for those with cash to expand marketshare. Toys 'R' Us has made several other acquisitions already this year. They acquired FAO Schwarz in May and bought eToys.com in February. The eToys.com purchase from The Parent Co. also included BabyUniverse.com and ePregnancy.com. Toys 'R' Us also launched Toys.com in July to help people keep up with deals at its various baby and toy websites.
Toys 'R' Us continues to make acquisitions. The latest purchase by the toy retailer is 
