The eclectic line is now beloved by Tinseltown trendies such as Chloe Sevigny, Nicole Richie, Brittany Murphy, Joy Bryant and Ginnifer Goodwin. Even Victoria Beckham has been spotted wearing a Jovovich-Hawk Iggy mini. Vogue magazine has raved about the line's "girl-about-town cult status that most designers spend years trying to achieve."

Now Jovovich-Hawk is joining the likes of Patrick Robinson, Proenza Schouler and Libertine (in the U.S.) and Stella McCartney (in Australia) with a lower-priced capsule line (around $34.99!) for Target, due in stores for Spring '08. Jovovich even wears some of her own designs as Alice in the sci-fi chick action flick, "Resident Evil: Extinction." The shorts she wears in the third RE are a variation on her "Alice Star" shorts in her Spring '07 collection. The third RE film opens Sept. 21, just a month before she gives birth to her first child with RE writer-fiancé, Paul W.S. Anderson.

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"Our Target line will have all our classic pieces: smock dresses, tunics, minis, all vintage-inspired, great prints," Jovovich said. "We took the things that sold the best for us but we're doing it on a bigger scale. To be able to do it with a big company that can afford to do it for a good price so that real girls can afford it. That's the reason we were interested." The maternally glowing beauty admitted that narrowing down their collection was hard. "We're the queens of over-sized collections. We just can't decide. It was really interesting to see what their [Target's] take on our line was."

The two friends began their line in a haphazard fashion, designing and drawing on Jovovich's living room floor, producing limited pieces for personal use until a friend sent them to a buyer at Fred Segal. Jovovich professed some regrets at their initial naivete. "We're just now trying to find a business partner," she said. "We've done as much as we can on our own. We've created an image, a brand, a style. When you see Zara doing little smock dresses, leggings... It's hard because when you probably should have thought about having a real business partner from the beginning."