EMarketer Projects Ecommerce Sales to Contract in 2009
eMarketer has revised its forecast for 2009 ecommerce sales. They are now projecting that ecommerce sales will contract by 3.1% in 2009. Previously, they had been predicting overall ecommerce sales would be flat for 2009.
eMarketer has revised its forecast of US retail e-commerce sales growth after a lackluster first half of 2009. Retail e-commerce sales, excluding travel, are expected to contract by 3.1% this year.
Growth will resume in 2010, at 5.5%, as consumer spending recovers from the recession. By 2011, eMarketer expects pent-up demand to accelerate growth, peaking in 2012. Retail e-commerce sales will continue to increase, but the rate of growth will fall off in 2013, continuing the pre-recession trend of strong but slowing growth.
eMarketer does project ecommerce growth will resume in 2010 with a 5.5% gain. That's a meager increase compared to most of the other years in this decade but it would still be welcomed news for online retailers after this tough year.
