Over 500 Merchants to Participate in Free Shipping Day

FreeShippingDay.com focuses on the last day when online merchants can accept orders and guarantee delivery by Dec. 24, with free shipping. For merchants listing on Freeshippingday.com this year, that date is Dec. 17. The site, which launched last December, is a year-round informational site for merchants, but starting in December it will post logos and links to merchants that offer free shipping and guaranteed delivery by Dec. 24, for orders submitted as late as Dec. 17.

During its first season last year, FreeShippingDay.com attracted 250,000 hits in the 10 days leading up to Dec. 18. Co-founder Luke Knowles says some smaller merchants set a single-day record for traffic on that day. For larger multichannel merchants that participated last year—including J.C. Penney and Williams-Sonoma—the event provided an additional way to increase sales without having to draw shoppers directly to their physical locations, he says.