Designer Michael Kors' Very Hollywood collection of fragrances will debut in department stores in September. A website has launched for the new fragrances at veryhollywood.com that includes some promotional Hollywood tie-ins.
The new website includes two contests. A contest running now offers visitors a chance to receive a red carpet treatment, which includes the opportunity to attend InStyle's Oscar Viewing Party. The second contest, launching this fall, is the Hollywood Correspondents Contest.
The new site also has a Starring You application that features your photos in a magazine-style layout. Photos can be emailed or posted on a Facebook wall and tagged.
