Carol's Daughter to Launch Disney Princess Bath and Body Line
Carol's Daughter has signed
a deal with Disney to create a new bath and body line to commemorate the first African-American Disney princess. WWD reports:
Speaking about Princess Tiana, who will make her movie introduction in limited release Nov. 25 (a full release is planned for Dec. 11) in Disney's animated The Princess and the Frog, makes both Carol's Daughter founder Lisa Price and the company's chief executive officer and managing director, Steve Stoute, emotional.
"This is the first time I'll be able to take my daughter to a Disney movie where she'll see a princess with skin her color," said Stoute, speaking of his four-year-old daughter. "African-American women have never been invited into the Disney experience — this is a major milestone for the Disney princess franchise. It will be very exciting to take my daughter to see the Ariel that looks like her, whose hair moves just like hers, and whose skin is beautifully brown and celebrated. And given Lisa's story, it is especially appropriate that Carol's Daughter is partnering with Disney for this project."
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"We both started in the kitchen with a strong work ethic and believed in our dreams," Price said with a smile, calling the moment "an event with significant social importance. I'm thrilled and proud that African-American girls everywhere will see the movie and see someone to identify with, someone to be proud of and someone to emulate," Price continued. "Princess Tiana will tell African-American women that they can be beautiful and successful by being themselves. That is such a powerful message, and that can't be underestimated. This moment has been a long time coming."
The collection will have four products, which will each retail for $10. Each products will highlight a special lesson that Tiana learns during the movie. The products can be used by all women, but are especially formulated for African-American hair. The shampoo is made to care for fragile, dry hair, and contains aloe leaf juice. The conditioner also has aloe leaf juice, as well as sunflower seed and olive fruit oils to help detangle hair.
The line will launch in October and will be sold at Macy's, Dillard's and Carol's Daughter stores.
