Strong Demand For Wala's Natural Beauty Care Product Despite Recession
Reuters reports that natural beauty care products maker Wala is seeing increased demand during the recession especially for its Dr. Hauschka brand. Reuters says Wala is expecting 10% growth during 2009.
WALA, a medium-sized company based in the sleepy German village of Bad Boll near Stuttgart, rose to fame after Hollywood star Julia Roberts and pop stars like Madonna and Kylie Minogue discovered its Dr. Hauschka natural cosmetics.
Surfing on a green wave of growing demand for organic products from food to furniture, WALA's natural remedies and beauty products are now available in more than 30 countries and keep attracting interest from distributors across the world.
"We have many requests, but we turn down most of them," WALA Chief Executive Johannes Stellmann told Reuters in an interview.
Much of Wala's popularity in these days when consumers are focused much more on green products stems from the company's use of organic materials. The company grows some of the plants it users for its products in its own garden.
WALA uses predominantly pure organic raw ingredients for its medicines, cleansers, toners, moisturizers and the like. Some of which it plants in its garden in Eckwaelden, while importing others like the essential oil of roses from Afghanistan, Turkey, Iran and Bulgaria for example.
"We are real nerds when it comes to quality," Stellmann said. "We have consciously foregone opportunities to develop distribution channels or new markets because we would have had to compromise on the quality."
Wala's website can be found here and information about its Dr. Hauschka's Skin Care brand can be found here.
Reuters 
