Oscar winning actress Reese Witherspoon has been chosen to be the firs Global Ambassador for Avon. Reese will be the Honorary Chairman of the Avon Foundation, focusing on breast cancer, domestic violence and emergency relief initiatives. She will also represent the beauty brand and its products.
"We are thrilled to welcome Reese as our Global Ambassador and believe she will give a strong voice to the company's commitment to empowering women," said Andrea Jung, Chairman and Chief Executive Officer of Avon Products, Inc. "As the company for women, Avon wanted to partner with someone who could represent not only our world-famous beauty brand, but also could be a source of inspiration for our more than 5 million Avon Representatives around the world - and Reese is a perfect fit. She is an accomplished actress, a successful producer and a working mother - and clearly embodies the drive, the commitment and entrepreneurial spirit that is at the heart of the Avon Representative."
"Our partnership with Reese represents a breakthrough moment for our company - and comes just months after the launch of our successful Hello Tomorrow campaign, which signaled a true evolution for the Avon brand," said Geralyn Breig, Senior Vice President and Global Brand President, Avon Products, Inc. "This is the first time we have had celebrity representation on all three dimensions of our business - our philanthropic initiatives, our brand, and the Avon Representative - and we are incredibly excited to have someone of Reese's talent and stature add her voice to Avon's message to help bring it to the world."
"I am very excited to be partnering with Avon. Avon is more than an iconic world class beauty leader - it is a company that is known the world over as a crusader for women's causes," Reese said. "I am truly impressed by how Avon has been able to effect real change in the communities in which it does business, and by how committed the company is to providing economic and personal fulfillment to women all over the world. I feel a great responsibility in my own life to give back to society. Now, as the Honorary Chairman of the Avon Foundation, I am proud to be joining in the great philanthropic work that is already underway."
It's an interesting new trend: major companies are naming not just a new face for the products, but having the spokesperson also head up the company's philanthropic endeavors. We're sure Reese will do an outstanding job. She looks lovely, is a wonderful mom and an excellent actress. No doubt it did not escape Avon's Board of Directors that Reese a) wears panties when she leaves the house; b) eschews recreational drugs and c) has never made a porn tape.
Oscar winning actress Reese Witherspoon has been chosen to be the firs Global Ambassador for Avon. Reese will be the Honorary Chairman of the Avon Foundation, focusing on breast cancer, domestic violence and emergency relief initiatives. She will also represent the beauty brand and its products.
