Consumers will spend more than $10 billion on food, gifts, greeting cards, flowers, new clothes and candy this Easter according to the National Retail Foundation. A survey by the NRF found that candy is the most popular item and that forty-two percent of people
rank the chocolate bunny as the number one "must-have" candy in an Easter basket. More than 90 million chocolate bunnies, 2 million marshmallow chicks per day, and 16 billion jelly beans will be produced for Easter, according to the National Confectioners Association.