We all know Mom is priceless, but a recent survey tells us how much we spend thanking her on Mother's Day.
According to a new National Retail Federation (NRF) survey the average consumer plans to spend about $100 on
Mother's Day gifts with total purchases exceeding $10 billion. Some consumers also buy gifts for daughters, wives, and grandmothers on Mother's Day, so the $100 average is not all spent on Mom. Some of the most frequented stores
on Mother's Day include florists, jewelers, and greeting card stores. Mother’s Day is the third most-popular holiday for sending greeting cards, behind Christmas and Valentine’s
Day, according to the Greeting Card Association. According to the NRF survey, 59.6 percent of consumers will purchase at least one greeting card for Mother’s Day. Mother’s Day is the second biggest day after Christmas
for purchasing flowers. About 15% percent plan to shop for their Mother’s Day gift online this year.
