The Toy Industry Association (TIA) has announced the winners of the
annual T.O.T.Y. (Toy Of The Year) Awards. The Awards were conceived
to honor the best toys developed by the international toy industry
for consumers in the United States.
This year's Toy of the Year is the V.Smile TV Learning System by
VTech Electronics. V.Smile TV also won in the Educational Toy
category. In the Infant/Preschool Category there were two winners:
Fridge Phonics Magnetic Set (LeapFrog Enterprises, Inc.) and
Peek-a-Blocks IncrediBlock (Fisher-Price). Other winners include: Robosapien from Wow Wee Ltd. (Most Innovative Toy of the Year), Aquadoodle by Spin Master Ltd.
(Activity Toy of the Year), VideoNow Color by Hasbro/Tiger (Electronic Entertainment Toy of the Year) and the Schwinn Stingray Bike by Pacific Cycle (Outdoor Toy of the Year). Toys "R" Us won for best toy retailer. A complete list of the winners can be found here.
