Halloween spending this year is estimated to reach $3.12 billion, up from $2.96 billion last year, according to the National Retail Federation (NRF) Consumer Intentions and Actions Survey.Survey results indicate that the average consumer plans to spend $43.57 on Halloween merchandise this year. Sweets remain a popular Halloween purchase with the average consumer planning to spend $14.83 on candy this holiday, second only to costumes at $15.21. Halloween remains the second-biggest decorating holiday of the year with 61.8 percent of consumers planning to purchase decorations.
Halloween will be celebrated most among young adults, with more than 69 percent of 18-34-year-olds planning to celebrate the holiday. Over half of 18-24-year-olds will dress in costume (54.1%) and throw or attend a party (50.6%), while most consumers 55-plus will hand out candy (82.7%).
