Belk today announced an exclusive partnership with Kristin Davis, who plays the lovely Charlotte in Sex in the City. The line will be called Kristin Davis and will debut at Belk stores this fall, as well as at Belk.com. The line is described as
"modern, feminine and style-savvy" and will feature women's apparel, sleepwear, loungewear, shoes, handbags and jewelry.
"We're thrilled with our association with Kristin Davis and look forward to unveiling this exciting new line for Belk customers this fall," said McKay Belk, president and chief merchandising officer of Belk, Inc. "Kristin is a great fit for Belk. She grew up shopping in our stores and is in tune with the fashion sensibility of our customer base. We think they'll love the modern fashion looks of the Kristin Davis brand. It's designed to capture Kristin's look and personality and to provide cutting-edge fashion assortments that customers won't find in any other store."
"The only way I would have done a line of clothing is to do it at Belk," said Kristin Davis. "I feel like I understand what the Southern woman wants to wear- it’s influenced my personal style so much growing up in the South."
We'll be interested to see how the line turns out.
Belk today announced an exclusive partnership with Kristin Davis, who plays the lovely Charlotte in Sex in the City. The line will be called Kristin Davis and will debut at Belk stores this fall, as well as at 
