Omega has been battling Rolex for so long now. When an Omega watch was worn by James Bond (instead of the Rolex that the spy wore in the original books by Ian Fleming), it was considered a great marketing coup by the company. Now the company has decided that George Clooney is the epitome of masculine style -- which he is, of course.
In this photo George Clooney learns how to create an Omega timepiece, with the help of an actual watchmaker at the Nicolas G. Hayek Center in Tokyo on Sunday. No doubt after this intense learning session, George is now able to create his own luxury timepieces whenever he wants.