K-Swiss has acquired of Laguna Beach-based Form Athletics, an athletics apparel company. Form Athletics will operate as a division of K-Swiss led by Mark Miller, Form's incumbent founder and CEO. Under the agreement, Miller will become President of Form Athletics, and has also been appointed President of K-Swiss Orange County (KSOC), where he will establish and lead a new division of the brand focused on the youth consumer.
David Nichols, executive vice president of K-Swiss, says, "Form plays well as a growth opportunity for our portfolio as Mixed Martial Arts is one of the fastest growing, and most relevant new markets in sports today. Viewership and participation in Mixed Martial Arts events is explosive, as is the market for Mixed Martial Arts consumer brands."
K-Swiss has acquired of Laguna Beach-based 
