Jockey International announced that Heisman trophy winner and pro football quarter Tim Tebow has joined Jockey as a spokesperson. Tebow will work with several of Jockey's lines, including the Jockey "Staycool" collection, which launches in spring 2011. Tebow will be featured in Jockey's catalog, TV and print advertisements and on jockey.com. Jockey and Tebow will also collaborate on unique content for social media platforms.
"I'm excited to represent the Jockey brand and to work with such an innovative company," said Tebow. "I've long been a fan and consumer of Jockey, and think they make a quality product with a great fit. I'm looking forward to a great relationship with such a respectable company."
