Jordache jeans has signed Elizabeth Hurley to be its spokeswoman, as part of its campaign to reinvigorate the classic 80s jeans line. The photo shoot was done by photographer Michael Thompson and features Hurley wearing the jeans and carrying a whip.
The latest campaign exemplifies Jordache's commitment to the classic quality it is known for, with a sexy sophistication that keeps Jordache a celebrity and fashionista favorite. In the campaign, Hurley wears the Jordache Vintage line, sold in high-end retail stores as well as the new Jordache Legacy line launching exclusively at Macy's across the country this fall. All jeans have embroidered back pocket stitching with superior fits and modern styles.
"We are thrilled to be working with Elizabeth Hurley," says Liz Berlinger, President of Jordache Enterprises. "With success as an actress, model, business woman and mother, Liz represents everything the Jordache brand is about. We chose her because she is the true modern woman." Liz's look was facilitated by make-up artist Stephane Marais and hairstylist Serge Normant.
Jordache catapulted to fame in the late 70's as a leader in the designer-label jeans category. At the height of its popularity, Jordache Jeans were designer favorites and its highly anticipated ad campaigns were seen as provocative and innovative. The jeans were so much a part of American pop culture that their commercials were spoofed by Gilda Radner on Saturday Night Live. Jordache recently introduced a new premium line of jeans inspired by the classic Jordache look.
So, apparently whips are the new "in" accessory. Miss USA cracked a riding whip when she appeared as a jockey during the recent Miss Universe pageant. Madonna has lots of riding-themed bits with whip-cracking in her current sold out Confessions tour. Now, Elizabeth Hurley wears Jordache jeans (which has a horse logo) and sports a riding crop.Because if you don't buy Jordache jeans, someone's due for a big spanking.
Jordache jeans has signed Elizabeth Hurley to be its spokeswoman, as part of its campaign to reinvigorate the classic 80s jeans line. The photo shoot was done by photographer Michael Thompson and features Hurley wearing the jeans and carrying a whip.
