Tomy Corporation to Launch Tomica Toys in North America in September
Playthings reports that Tomy Corporation is bringing Tomica, Japan's top selling die-cast car and train set brand, to North America this September, just in time for the holiday shopping season. Playthings says the initial launch of die cast cars, train sets, accessory sets, destination sets and deluxe play sets will range in price from $4.99 to $79.99. Tomy has a website for Tomica at tomica-usa.com that says "Coming Soon."
Mark Shinohara, executive vice president and COO at Tomy Corporation, said. "It is important for us to carve a new niche in the North American market with a product that has truly left its mark in Japan. The Tomica line has experienced massive mainstream success, and we're thrilled to bring such a widely loved property to a whole new audience."
