Conde Nast to Move Content From Men.style.com Website
Ad Agereports that Conde Nast is going to shut down the men.style.com website. Traffic will be diverted to new GQ and Details websites that launch in October.
"GQ's brand strength is the strongest at Conde Nast," Ms. Chubb said. "It made sense to us to consolidate under GQ because we had a hard time branding it on its own away from Style.com."
After the launch of both sites, Men.Style.com traffic will refer to GQ.com, giving it a nice head start, and Men.Style.com staffers will move to GQ.com. Details will get the traffic already going to Men.Style.com via Details.com.
But the rebranding of Men.Style.com, which launched in 2005, raises questions about the fate Conde Nast's other web-only properties, especially Style.com itself.
The Style.com website, which contains content from Vogue, will continue to be published although Vogue could get eventually get its own website.
