Rollasole is a line of flats sold at vending machines in night clubs. The idea behind the shoes is to give women a quick way to switch out of their stilletos.
The shoes sell for $8 to $10. The L.A. Timessays the company has sold 60,000 shoes so far in England and there are plans to test Rollasole in L.A. and New York.
The idea came to Horan after many nights carrying his girlfriend home from the clubs. It wasn't easy finding a UK vending machine supplier to work with, however, so Horan revamped recycled cigarette machines. He introduced his product at six Luminar venues around England in May 2008 - and his business took off running. In about a year, he's sold 60,000 pairs, expanded his distribution to Ibiza, and gotten in on the wedding market. Next up, he says, "We will be testing the concept on the U.S. market on a small scale in New York and L.A." Participating venues will be finalized next month.
The Rollasole website has a list of clubs with Rollasole machines.
