The Financial Postreports that Kimberly Clark's faux line of denim diapers called Huggies Little Movers are flying off store shelves. 2 million packages have already been sold.
Kimberly-Clark already has sold more than 2 million packages of the diapers in North America. That's a significant dent, given that there are less than 9-million estimated toddlers in the Little Movers diaper sizes at any given time in North America.
The denim diapers appear to have launched a designer diaper trend. Pampers and designer Cynthia Rowley have teamed up for a designer diaper line. There will likely be more to come since there seems to be a market for chic diapers.
