Sales of Blu-ray Discs Climbed 91% in First Half of 2009
DEG: The Digital Entertainment Group reported in a press released that Blu-ray Disc sales have been soaring in 2009. Sales of Blu-ray Discs climbed 91% in the first half of 2009.
According to figures compiled by the DEG with input from content providers and retailers, Blu-ray Disc sales were hugely popular at retail with sales up some 91 percent in the first half 2009. According to figures compiled by Swicker & Associates on behalf of the DEG, nearly 20 million Blu-ray discs shipped to retail in the second quarter of the year – a growth of 57 percent over the same period last year. There was 79 percent growth for the first half of the year compared to the same period last year.
The DEG press release also says two million Blu-ray players were sold in the first half of 2009.
During the first half of 2009, Blu-ray Disc hardware sales exceeded two million units, an increase of almost 25 percent over the same period last year. This brings the total installed base of Blu-ray devices in U.S. homes to nearly 11 million units. These include both PlayStation 3 consoles, along with a wide variety of set-top players that are available as either stand alone models or combined with home theater systems.
Sales of blu-ray players have probably increased because the cost of the players fallen considerably since they first hit the market. Once people have a blu-ray player they tend to stop buying DVDs and start buying Blu-ray discs.
DEG: The Digital Entertainment Group reported in a press released that Blu-ray Disc sales have been soaring in 2009. Sales of Blu-ray Discs climbed 91% in the first half of 2009.
