Prada's newest fragrance will launch this fall. Called L'Eau Ambree, the fragrance is based upon a new interpretation of amber.
L'Eau Ambree, concocted by Firmenich's Daniela Andrier, has top notes of Sicilian citrus, a heart of may rose and a drydown of patchouli, vanilla and opoponax. The bottle, a reinterpretation of the classic Prada signature bottle, is done in gradated shades of gray and black with the Prada logo embossed in gold; a gold-toned plate and neck are topped by a black atomizer. Outer packaging is white, with the Prada logo done twice: one in black, which is printed on the box, and again with a gold lame label inserted above the printed logo.
In the U.S., L'Eau Ambree will be available in September in about 250 specialty store doors, including Neiman Marcus, Saks Fifth Avenue, Bergdorf Goodman and selected Bloomingdale's. In 2010, the U.S. distribution will expand to include about 1,000 department and specialty store doors. The fragrance will also launch in Europe this fall, followed by the Middle East and Asia in 2010.
The collection includes three eaux de parfum: 30 ml. for $58; 50 ml. for $76; 80 ml. for $104, and an 80-ml. deluxe rechargeable version for $117. Ancillaries include a body powder with puff, 3.5 oz. for $62; a hydrating body lotion, 6.75 oz. for $50; a 6.75-oz. shower gel for $44, and a 6.75-oz. body cream, $62.
markets.
The company is projecting sales in the $140 million range during the first year the fragrance is for sale.
